Personal: A mobile phone is a personal device. When you connect with your consumers through mobile, your brand falls into the same category as the user’s friends and family. People feel closer to brands that connect with them one-on-one, and there’s nothing better than a mobile phone to create that personal connection.
3) Instant: If you had to send an instant message to your customers, which medium would you choose? Studies show that 90% of text messages are read in less than three minutes, while another study get russian phone number online showed that text messages are opened 98% of the time. Mobile marketing not only has incredible reach, it also delivers the message instantly. Unlike email marketing, where the response rate is only 6%, text messages have a response rate of 45%. Text messages are instant, read instantly, and produce amazing results for brands.
4) Mobile E-Commerce: Consumers prefer to purchase many products from their mobile devices. With over 44% of time spent online on mobile phones, 78% of mobile phone searches result in a purchase. Mobile e-commerce accounted for 43% of global e-commerce in 2017 and is expected to grow by 39% by 2020.
5) Cost-Effective: Mobile marketing is quite cost-effective compared to other marketing techniques. For example, running an ad on TV is much more expensive than running an SMS campaign or creating a mobile-optimized website.
6) Customer Engagement: If your brand has a good experience on mobile phones, your customers will trust you more. Studies show that 61% of people develop a good brand opinion when they have no problem visiting a website from their mobile phones. 30% of customers will leave your website if it is not optimized for mobile use.
How to Create a Mobile Marketing Strategy?
How to Create a Mobile Marketing Strategy?
How to Create a Mobile Marketing Strategy?
Mobile marketing consists of ads that appear on smartphones, tablets, or other mobile devices. Mobile marketing ad formats, personalization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and specialized mobile advertising options.