Victoria's Secret: painful thinness vs. body positivity

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The official mission of the company: to make what is hidden under the clothes pleasing to the eye. Underwear should be an affordable luxury, not just an everyday thing. Any woman can be beautiful and desirable, and the brand's products only help in this.

Victoria's Secret conveyed sexuality and femininity, including sri lanka telegram number database through unprecedented shows that used incredibly complex costumes and sets, and also featured celebrities. Most importantly, each show featured the most beautiful and expensive models in the world. They were the ones who began to be called "angels."

Despite society's hints of anorexia, the brand's models were positioned as girls with a healthy figure. According to the contract, the weight of each of them should not fall below the adequate level.

Reality: As it turned out later, stories about a healthy body were often just words. One of the brand's stars, model Adriana Lima, admitted that in order to look slimmer, she does not drink water 12 hours before the show, which ultimately dehydrates her body. And model Alessandra Ambrosio said that she once had to sit on a 1,200-calorie diet for three months.