According to a survey , 84% of consumers said that customer service was one of the most important factors when making a purchase decision. This shows us that consumers value good service more than anything else.
And let's not forget that good service will create reciprocity between you and your target audience.
Here is a real life example:
Providing assistance to customers before and after their purchase is a must to increase brand loyalty. Customers will remember the positive experience and share it with their friends and colleagues.
Helping your customers will build brand awareness and generate more leads, and even convert them through word of mouth marketing!
Sometimes consumers forget about their favorite brands. To get them to buy again, write an email .
Engagement emails are now easy to set up with marketing automation capabilities . You can create sequential engagement sequences in emails or messenger messages that will be triggered after a spam phone number data time interval or subscriber action.
Here's a simple yet effective email campaign from Michael Kors :
Subject: We miss you, Marilia!
The more you tailor your messages to your customers' needs, the easier it will be to build strong relationships with them!
Also, don't forget about the power of discounts. Exclusive discounts will not only increase first-time purchase conversion, but will also help retain customers.
4. Collect feedback
Retention is closely tied to customer experience. The happier your customers are, the easier it will be to sell to them again.
But how can you improve your customers' experience? Simply ask them what they think of you and your products.
Check out this example from Happy Socks :
The success of this strategy is that customers love to share their opinions, especially when they get a 25% discount for doing so.
When creating surveys, be sure to ask the right questions that will help you identify potential problems in your products/services. By analyzing the data, you will be able to better solve your customers' problems .
And remember: the faster you respond, the more your clients will appreciate it!
5. Personalize emails and messages