Dynamic marketing adds that edge to email marketing

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To understand what dynamic content is, as a brand you must show each subscriber the ideal product ready to sell directly in your messages . It is important to know which product your potential customer is most likely to buy at that moment. And to do this you must do the appropriate segmentation .By combining and studying that data on customer profile, past purchases, and behavior, every business can predict which product is most likely to be the ideal product for a specific customer . And this can give you an idea of ​​what dynamic content is. And what email personalization is . “ Next Best Offer ” prediction technique Next Best Offer To better understand what dynamic content is, you need to study the prediction technique known as “ Next Best Offer .


” It is an intelligent technique and can come gmail mailing list from an email recommendation engine. You may have seen it on Amazon as “ bought together ” displayed on a product page. But recommendation engines also work on an individual level: “ others like you also bought ”… They use other types of scoring. Analytics and machine learning to get the ideal product recommendation to the ideal customer. Do recommendation engines provide an improvement for your email results? If you choose the right email recommendation engine , you will achieve a 50% to 400% increase in open click rates. By adding additional information in real time, such as the number of items in stock, popularity, the offer becomes increasingly attractive. Both for the brand and for the recipient. In this case, we are talking about products. But the same technique can be applied to the content and services of any company.