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Automatic personalization of a website can be useful not only for online stores, but also for the media, which today also have a hard time winning over an audience. The same technologies help to set up website targeting so that the user sees exactly those materials that correspond to his interests. CNN and Fox News are already using Insider's services to personalize their pages. In RuNet, the media are still lagging behind online stores, but Serhat believes that similar cases will appear in Russian media this year.


Awarding of winners at the XI Kazan Venture Fair. Photo: Pulsar Venture Capital press service
Gerard McCarthy is hardly a typical representative of a foreign brand. The head of the Russian branch of Enterprise Ireland moved to Moscow 23 years ago, speaks Russian fluently, tries to introduce Russian film fans list of united arab emirates cell phone numbers to Irish cinema, and has starred in several films himself. For theRunet, the entrepreneur told us how venture can boost the economy of an entire country and the special closeness of Tatarstan and Ireland.

— Can Enterprise Ireland be described as something like FRII or Russian Venture Company?
Yes, partly RVC and the Ministry of Economic Development, and also the Agency for Strategic Initiatives.

— So far, Ireland has not made a loud statement about itself in the Russian information space.
We have to admit that we are not developing the brand well at the moment. I am also organizing the Irish Film Festival. It is noticeable that people still have a hard time distinguishing between Ireland, Holland, Greenland, Scotland. The first thing that comes to mind is beer and whiskey. Even in the startup space, it looks like this: “Where is Google located? Where does it pay taxes?”

You see, there have always been few Irish people in Russia. The entire community numbers 300 people. Russia and Ireland actively cooperated in the 90s, then the connection was lost. The community has only become more active recently. It is difficult to break into the information field in Moscow. There I am better known as the organizer of the Irish Film Festival.