Inbound Marketing offers numerous benefits, and of course, these can vary depending on the segment and specifications of your business. However, 4 advantages stand out as the main ones of this methodology. To find out what they are, check out the following:
1. Preparing prospects for the sales process
One of the great advantages of Inbound is for the sales team. With this methodology, prospects do not arrive “raw” to salespeople, who have to waste time explaining to potential customers what the company does, how it can help their business, and the pain points that the product sold can solve.
Therefore, since prospects arrive at the sales team direct moving leads email list with a certain maturity, the team can focus on closing the deal, using a dynamic, optimized sales pitch that emphasizes the differences of the product or service.
The rest of the process – which is attracting customers and preparing them to receive offers – is done by the marketing department. With that in mind, we can say that one of the main benefits of inbound marketing is to “warm up” potential customers and get them ready so that the sales team can extract the best conversions.
2. Audience segmentation
Targeting your audience is one of the best benefits of Inbound Marketing. To better understand this point, imagine that your contact base is very large – many of these contacts probably don’t have the profile to convert with your company.
If this happens and your base is not “clean”, your marketing efforts and investments may be wasted, even compromising your ROI. At this point, Inbound allows you to divide customers, segmenting them by interest, age group and many other categories that help bring real consumers closer to your ICP .
This way, the prospects that receive communication from the company are only those who have the potential to continue evolving in the sales funnel.
3. Improved customer relationships
Another benefit of this methodology is that it encourages communication with leads through the content that is sent to them. This makes the audience much more receptive to receiving contact from the salesperson, as they have already communicated with the company before and created a type of relationship with it.
The main characteristics of this lead are trust in the company, receptiveness and curiosity in learning about the products or services.