What is Big Data? Although this term has been around in the media for years, it remains a mystery to many people who are not used to technological developments. Let's try to shed some light on its importance in the world of work .
What is Big Data and what are its applications?
Big Data is the name given to large computer data sets , in the order of terabytes (a multiple unit of measurement for bytes), that cannot be analyzed or archived with traditional tools. Every time we use a computer, turn on our smartphone or open an application on our tablet, we leave our digital footprint made up of data.
Big Data is also generated from interactions on social networks, and from all the information traffic that passes through the different CRM systems, from the supermarket checkout that scans a loyalty card, to a phone call that reaches a call center , to the more than 30 million connected devices that we call the Internet of Things. According to the How Much Information report, each of us generates an average of 12 gigabytes of data per day , and the figure is constantly growing, in the automotive, industrial, public services and retail sectors.
If this answers the question of what Big Data is, to hong kong whatsapp data understand what it is used for, we can also think, for example, that all kinds of photos shared online help those who know how to manage this amount of data to understand the tastes and trends of the public, better guiding their company's decisions. But the benefits of Big Data are not limited to market analysis .
Another important field of application of Big Data is the medical field . For example, great advances are being made in the sequencing of the human genome thanks to bioinformatics, which can now take advantage of data from billions of individuals. In fact, data analysis allows us to study DNA sequences to predict the appearance and evolution of diseases by creating mathematical models capable of making precise diagnoses and specific treatments.
Smart cities are also becoming a shining example of Big Data management and analysis. Thanks to sensor-based street lighting, for example, traffic peaks can be better managed and pollution controlled. According to McKinsey analysts , public administrations in Europe can achieve savings of around 100 billion euros thanks to good Big Data management, increasing operational efficiency. A figure that could increase dramatically if Big Data were also used to reduce fraud and accounting errors, achieving fiscal transparency.
What is Big Data for?
If we should now understand what Big Data is and its potential, we must understand that what really allows us to extract useful value from data is the interpretive analysis that can be applied to it. In general, for companies and organizations of all kinds, the ability to collect, analyze and make predictions based on this data has a direct impact on strategies and subsequent results.
In fact, by applying data analysis methods and tools, companies can find benefits such as increased sales, greater customer satisfaction, greater efficiency and, in general, an increase in competitiveness. By analyzing data, organizations can make more informed decisions , for example about when and where to carry out a certain marketing campaign, or identify a need that can be met with a new product or service.