“Wildberries, the most successful player in Russian e-commerce

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“The secret to success of online business in Russia is to be as little online as possible, as much offline as possible,” said Dmitry Alekseev, co-owner of the DNS network, in an interview with The Bell. has more offline points than we do. Does this make them less online? No.


” Wildberries pickup point. Photo source: Otzovik Principle 8. Never work at laos email list a loss From the first day, the company did not allow itself to suffer losses. If a cash gap appeared (a situation when, according to accounting documents, there is money, but in fact it has not been received into the accounts, and the company cannot pay its counterparties), the company's growth was artificially slowed down.


Only in recent years did Wildberries begin to use loans In a video interview, Bakalchuk mentioned : Each of our 15,000 people has their own KPI, because Vladislav ( editor's note - Tatyana's husband ) sat down every month and looked at the results of each department, each person. That's how we exist. The same goes for advertising: not a single ruble was wasted.