This led to a surge in e-commerce sales as most people buy everything online. Even consumer behavior started changing and marketers need to adopt new strategies to stay relevant in the post-pandemic world. Marketers need practical knowledge to do so. That is exactly what we will give you in this article.
In this article, you will learn surprising marketing phone number user finder philippines statistics that will boost your future marketing strategy in a post-COVID world.
7 Marketing Statistics That Will Blow Your Mind
Here are seven eye-opening marketing statistics you wish you knew sooner.
1. People spend 8 hours a day consuming digital media
If you look at the graph comparing the time people spend with digital and traditional media, you will see a huge contrast. The number of hours people spend with digital media will increase to eight hours while the number of hours people spend consuming traditional media such as television, radio and newspapers is 5.5 hours and showing a downward trend.
Marketers should take an omnichannel marketing approach to stay top of mind with their target audience. Start by creating a professional website and blog regularly. Next, invest in paid search and guest posting on other authoritative sites in your niche.
Get local business listings and make sure all your contact information is present there so customers can easily get in touch with your business. Double down on digital media and reduce your traditional media spend.
2. Social and paid search showed positive growth during the pandemic
Two digital marketing channels that performed the best during this pandemic were paid search and social media . Not only that, we saw marketers relying on these two channels, which is why they have become quite competitive during this pandemic as well.
Here’s how digital marketers can leverage these two channels.
Use Google Ads to launch hyper-targeted advertising campaigns
Increase conversions by launching conversion campaigns on Facebook
Run B2B ads on Linkedin by creating targeted user segments with Linkedin's website demographics feature
3. Investment in digital advertising has reached 389 billion dollars
Digital ad spending was slow in 2020 but accelerated in 2021. In fact, digital ad spending only grew by 2.4% in 2020 but gained a lot of momentum and grew by 17% in 2021. This translates to a massive jump of 14.4% in one year. Today, digital ad spending has reached $389 million and will grow to $526 million by 2024.