Content readability. Content should be easy to perceive. Use large and contrasting

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fonts, clear headings and highlighted blocks to make it easier for the user to navigate. Important points:

Font and color. The text should be clearly visible on any device.
Informative headings. Headings and subheadings should clearly indicate what this part of the page is about and help find the information needed.
Clear title

The title makes it clear what the article will be about.

Loading speed. The site should open quickly, especially on mobile devices where users don’t want to wait long. To speed up loading:

Optimize images. Use the WebP format — it allows you to reduce the size of images without losing quality. Compress images and make them adaptive so that they adapt to different screens. For example, you can show smaller images for mobile devices, and higher-quality and larger ones for desktops.
Minify and compress code. Reduce the size of HTML, CSS, and JavaScript files by removing unnecessary spaces and comments. This helps pages load faster. For example, if a page is 2 MB instead of 5 MB, it will open faster and save traffic for users.
We recommend checking your site against all these criteria. One of these points can cause frequent refusals or poor SEO indicators. In addition, all this helps to occupy high positions in search engines. Yandex will not promote a site with unreadable text or with pages that take half a minute to load.

Usability testing methods
There are several methods for assessing the usability of a website azerbaijan whatsapp number database that help to understand how comfortable it is for users. One of the most effective is user testing. Its essence is that real people are asked to perform certain tasks on the website, and their actions can be used to identify problems and difficulties that interfere with usability. This allows you to see how understandable and easy to perceive the website is.

There is another method — card sorting. The idea is that users themselves structure the information on the site, distributing cards with section names. This way, you can understand how logical the navigation is and whether it corresponds to the audience's perception.

Heatmap analysis is also useful. This method shows which elements users click on most often. For example, if the “Buy” button often goes unnoticed, you can move it to a more visible place. This helps make important buttons and links more visible so that users can find what they need faster.

And of course, there are user surveys. They provide an opportunity to collect opinions about what people find convenient and what they don’t. Based on these reviews, you can accurately identify the weak points of the site and improve its usability based on the real experience of users.

What tools to use for usability analysis
Special services also help to understand that the site is user-friendly.

Google Analytics is a free tool that helps you understand what's going on on your site. It shows you how long people spend on pages, what sections they visit most often, and where they usually leave. This information helps you see what parts of your site need improvement so that users stay longer and leave less often.