Frequent changes lead to lack of consistency

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What are responsive search ads? Explaining their features, submission methods, and how to use them
2023.02.28
What are responsive search ads? Explaining their features, submission methods, and how to use them
Responsive search ads are an ad menu that automatically displays combinations of headlines and descriptions that are highly relevant to the search term. This article explains the features and benefits of responsive search ads, as well as how to set them up. ...
Yahoo! Ads also offers a similar feature called Ad Customizer .

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What Ad Customizer can do
Ad customizers can do a variety of things, but there are three main ones:

Change ad text depending on search terms
Include detailed product information in your ad copy
Promote regularly scheduled events
Change ad text depending on search terms
Ad copy can be changed depending on the words or phrases used in a user's search. For example, if a user searches for the keyword "women's coats fall," ad copy such as "Check out the latest collection of women's coats fall" can be dynamically generated and displayed.

By displaying ad copy that corresponds to the words that users actually searched for, the ad will meet the user's search needs, and you can expect to improve your click-through rate. In addition, those creating ads will not have to go through the trouble of manually creating ad copy that corresponds to multiple search words or phrases one by one.

Include detailed product information in your ad copy
You can include the price, stock quantity, and sale information of the product that the user is searching for in the ad copy. If there are only a few products left in stock, you can dynamically display "Only 3 left, buy now" in the ad copy, or if there is plenty of stock, you can display "Abundant stock, buy with confidence."