The post-war rise in birth rates created high

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Demand for real estate in Europe and the US, and forced governments to introduce funded pension levels. In turn, the echo boomer generation or millennials are changing the rules of trade and marketing. Young, educated and wealthy children of baby boomers do not trust advertising, preferring recommendations from friends on social networks.


They actively use the Internet to select and buy goods and services. How exactly do switzerland email list they do this, why is this important for retailers and how is the rebellion of the millennial generation changing trade and marketing? Experts from the University of Massachusetts at Dartmouth tried to answer these questions in the study "Millennials Drive Social Commerce" .


Echo boomers skillfully balance between the real and virtual worlds "We're weird, you can recognize us at first glance": who are millennials The words of the classic of Russian rock, put in the subtitle, refer to generation X — the older brothers and sisters of millennials. But they can also be used to describe generation Y: doesn’t it look strange for young people to have hundreds of virtual friends and feel lonely in real life? Millennials are people born between approximately 1980 and 2000.