Tell us in the comments. How to Personalize Your Content Marketing Campaign Using LinkedIn In recent years, the professional social network LinkedIn has become a powerful platform for content marketing. It is the best platform for B2B marketers, as we recently wrote about in our article “ Which Social Network is Best for B2B Marketing .
” The LinkedIn Today service allows users to follow news that is popular among thailand email list professionals. The social network acquired the slide hosting service SlideShare in 2012 and the news aggregator Pulse in 2013. The company also promises to introduce additional services for marketing communications in the very near future. SMM Dmitry Dementiy Date of publication: 3 Jul 2013 9 minutes 8 175 The world's largest professional social network is gradually becoming a hub for marketers to create and distribute content.
This is primarily for the business-to-business segment. However, brands operating in the business-to-customer segment also find their audience on LinkedIn. This network also provides access to user information, which can be used to segment audiences and create personalized content. This article will give you information on how to do this in practice. How to Create Personalized Content To create personalized content, marketers must solve a whole range of problems.
How do you improve the customer experience?
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