he key here is to focus on the emotional connection

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Develop a customer value proposition by account or vertical. T between your customers, your brand, and the solutions you offer.
Repurpose or develop new content messages that speak to your newly focused value proposition.
Apply your content marketing strategies to real-world customer experience and digital framework.
6. Create personalized social media ads
Social media ads are a great way to reach your target audience and attract them to your site.

In fact, according to Articulate, approximately 84% of C-level and VP-level buyers are influenced by social media .

If you want to create personalized social media ads as part of your ABM program, consider the following:

Talk about your potential customers' pain points italy whatsapp number database based on their job title or industry.
Promote your content to potential customers who might be interested.
Promote products that visitors have previously viewed on your site.
7. Personalized Email Campaigns
Personalized email campaigns are also very useful in your ABM program. Here are two basic types of email campaigns you can consider sending to your potential customers:

One-on-one emails: However, you’ll need to research your prospect online to learn more about them. You can then use your research to develop highly tailored, personalized emails and subject lines. This type of hyper-personalization grabs your prospects’ attention immediately and makes it clear that the emails you send are meant for them first.