Email marketing is the best type of direct response marketing out there. When your target audience has opted in to hear from your business, they’re usually happier to open messages from you to learn about what you’re offering.
This marketing channel can russian business mailing list get tricky, so we’ve narrowed it down to a few essential best practices:
Make your emails as personal as possible
on practices and triggered autoresponders. This will help you make your emails as relevant as possible to your target audience: relevance = a better conversion rate and improved long-term open rates.
Shorter is sweeter
Nobody wants to spend a lot of time reading promotional emails. Keep your emails short, easy to read, skimmable, and make sure you have at least one prominent call to action (CTA).
Pay attention to your subject line
First impressions last! The first thing your audience will see is your subject line. Your subject line has to make the reader want to click through to your email. Again, short is sweet, but make sure your subject line offers value or creates a sense of urgency (or both!) Your goal is to get the reader to open your email.
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#4. Your Website
Even though you may not think of your website as a marketing channel, it may be one of the most valuable of them all. Your website is like a virtual store – it’s where people visit to learn more about what you offer. Again, first impressions last, so make sure your homepage represents your brand and what you offer.
Here are some tips:
Conduct a site audit
Improve your website’s SEO performance using tools like SEMrush. It will help you to flag errors you can fix.