Nielsen's research findings are an effective

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Tool for increasing the effectiveness of social media advertising campaigns. Below you will find a description of seven tactics that will help you put this tool into practice. 1. Use the social potential of your employees About 89% of brand advertisers use free social media marketing tools to implement advertising campaigns on their own.


At the same time, only 71% of agencies use this opportunity to promote japan consumer email list their clients' businesses. At the same time, 81% of agencies use paid social media tools to promote the content of their official pages, while among companies that promote on social media on their own, only 75% do so. Brands therefore tend to use free social media marketing tools on their own.


They use their own resources to create and distribute content, as well as interact with the audience. At the same time, companies often delegate the publication of paid ads to external agencies. So, think about how your employees can participate in your business’s social media marketing. First, it’s a good way to save money. Second, it gives your audience the opportunity to interact with your company on a personal level.