What channels are suitable for attracting holiday traffic?

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Basically, all the channels you used before are suitable, plus you can add new ones for greater coverage of the target audience. Each channel has its own specifics.

Email Marketing
This is the basis of pre-holiday attraction, since you work directly with the audience that knows you and expects that you will offer something valuable on the eve of the holidays. You can simply send out letters with promotional products or promo codes, or approach the matter more subtly: a month before the holiday, send a letter with useful information malaysia mobile phone numbers database (recipes, tips related to the holiday theme) and mention that there will be a promotion; 3 days before the promotion, announce a grand sale (with a countdown timer), 1 day before - remind about the event, and at the appointed time send a letter with a super offer. The advantage of e-mail marketing is that it does not require costs for attracting leads - you already have them. The main thing is to use the moment correctly and convert them into clients.

SEO promotion
On the eve of holidays, the number of thematic commercial ( "buy ...", "order ..." ) and informational queries ( "how to choose ...", "... do it yourself", "what to give ..." ) increases. If you optimize pages for such queries in advance, you can bring the site to the TOP for them and attract traffic from organic search results. Work should begin 3-4 months before the surge in activity so that the pages firmly occupy positions in the search. The advantage of SEO is that the effect is long-term, and it can persist even for the following years.

Contextual advertising
Its advantage is that it gives an instant result. But during the holidays, your competitors also launch ads, which is why the cost per click can go through the roof. Therefore, it is necessary to think through each ad and landing pages especially carefully to increase CTR and conversion.