How to build customer advocacy through emails

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The rest of your autoresponders rather than spend your time manually chasing each and every subscriber or lead, small businesses should instead put as much of their marketing as possible on autopilot. After all, three-quarters of marketers who take advantage of marketing automation note that saving time is a key benefit. Meanwhile, those same marketers generate more leads and more conversions by not doing all the legwork themselves. Autoresponder messages should be the cornerstone of any small business looking to keep their list engaged, but many struggle with ideas.

Fortunately, there are plenty of autoresponders dentist data user list you can send to keep in touch with your base such as… “thank you” messages upon making a purchase or completing an on-site action “we miss you” messages that provide stagnant or quiet subscribers a reason to get back in touch with your business loyalty messages which reward subscribers with deals or content based on their previous interactions with your business (think: spending a certain threshold, birthday messages, and so on) the common thread between all of these autoresponders? A positive tone.

This seriously simple “thank you” from wistia is more than enough to give subscribers a thumbs up for making a purchase: wistia example small business emails source seriously. Minimal, text-based messages combined with a well-segmented list allow marketers to keep in constant touch through evergreen autoresponders. Once you craft these messages the first time, your email solution will do the rest of the heavy lifting for you. Use newsletters to keep customers in the loop here’s some food for thought: your subscribers are likely going to sleep on your on-site content unless they’re either… social followers or email subscribers pretty obvious, right? However, consider that of people would rather get updated by a business via email versus social media.