"Licking" snippets to make them more clickable in search.

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Comparison of planned and actual indicators for traffic and requests from search engines in 2023
The traffic forecast was made based on the frequency of requests and click CTR. The change in positions was taken into account: when the visibility of the site in the search results improves, the traffic grows.

In 2022, the basic SEO things were already set up and had already given good growth, so in 2023, they predicted a growth of 5% versus 20% in 2022. They took into account that there was a drop in demand in the market.

However, in both 2022 and 2023 we exceeded our traffic and conversion forecasts.





Daria Likhacheva
Head of SEO department of Promo Expert agency



Result
Over 2 years of work we received:

The number of queries in Yandex's top 10 has increased by 2.4 times
The number of site visitors has increased by 2.2 times
The number of conversions increased by 2.4 times
The number of regions in promotion has increased from 1 to 11

Promotion results
The customer's task was solved in full!


The customer's task was solved in full

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What's next?
Standard SEO is effective even in the era of marketplaces. Traffic has more than doubled in 2 years. There are prospects for further growth.

In 2024 we are planning and have already started work on:

Generate texts from descriptions and reviews via ChatGPT to make working with texts easier.
Analyze internal search semantics to understand how people search for a product.
Developing a subdomain system to cover more cities.
SEO for informational queries to attract bc data brazil phone number traffic to your blog and increase brand awareness.

Example of demand dynamics for an information request
If you want to get the same result as from the online store of motor oils, we recommend following simple instructions:
Collect semantics
Set up automatic generation of text arrays for categories and product cards
Set up page title generation
Set up geotagging
Check and fix technical errors
Expand the site structure
Make subdomains
To promote your website in search engines yourself, download a more detailed SEO checklist. Subscribe to our telegram channel, and the bot will give you the checklist for free .