How should I go about advertising online?

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The ever-expanding web advertising market
The web advertising market continues to expand. According to "Advertising Expenditures in Japan in 2022" published by Dentsu in 2023, internet advertising expenditures (web advertising expenditures) will exceed 3 trillion yen in 2022, exceeding the combined advertising expenditures for the four mass media (television, radio, newspapers, and magazines) (2,398.5 billion yen). The gap has widened since 2021, when internet advertising expenditures surpassed the four mass media for the first time, and demand is expected to continue to increase in the future (※).
*Dentsu news release " Advertising Expenditures in Japan in 2022 "

A pie chart showing the breakdown of the total advertising expenditure of 7,102.1 billion yen in 2022. Internet advertising accounts for the largest proportion at 3,091.2 billion yen, followed by television at 1,801.9 billion yen, newspapers egypt whatsapp number database at 3,697 billion yen, magazines at 114 billion yen, and radio at 112.9 billion yen, for a total of 2,398.5 billion yen for the four mass media. The source is "Dentsu 2022 Japan Advertising Expenditures."

In addition, the cost of programmatic advertising, including listing ads, exceeded 2 trillion yen, accounting for 85.4% of internet advertising media costs. Demand for video advertising is also growing, mainly for in-stream ads, with media costs growing 115.4% year-on-year.

This shift means that consumers' media consumption is shifting toward digital, making web advertising an inevitable primary channel for advertisers.

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There are two main types of web advertising (internet advertising)
Web advertising can be broadly divided into two types depending on the form of advertising: " reservation advertising (pure advertising)" and " performance-based advertising ."