How to analyze and use your traffic source data

[sharminakter]

You will see a dialog box appear where you can search for a secondary dimension.

A box where you can search for a secondary dimension.
Let's add the Session Campaign Traffic dimension to our report. Start typing "session campaign" and select this dimension when you see it.

“Session Campaign” dimension selected in the search box.
Your report now shows your traffic data at the session/medium source level, as well as campaign level information as a secondary dimension.

Added "Session Campaign" dimension to the report.
Now let’s see how you can use this data to optimize your website and marketing campaigns.

Your traffic data allows you to learn valuable information about how your site acquires traffic.

Let's review some of the main ones.

Find out which sources generate the most traffic
Looking at the "Traffic Acquisition" report with the primary chinese overseas europe data dimension set to "Session Default Channel Group" shows which channels are contributing the most traffic to your site.

In the example below, you can see that organic search is driving the majority of your traffic. This channel accounts for over 90% of all traffic based on users and sessions.

A table with “organic search traffic” data highlighted.