Results of the promotion of the Architectural Bureau

[rakhirhif8963]

At first, we worked completely manually. After training the Yandex neural network, we adjusted the strategies:

Search campaigns were left under manual control. We set bids for each key phrase through the SEODroid system. The robot adjusts bids according to our conditions to maintain optimal costs, traffic volume and placement locations.
This strategy allows the client's ads to be brought to the first positions of special placement. The screenshot shows that for the query "Architectural bureau" the company got to the 1st special position of the search results;


1 special position for the bureau
in networks we use automatic strategies with “call optimization”;
configured LaL separately.
7. Analyze statistics and adjust campaigns
This is a standard monthly job:

search query analysis;
site cleaning;
audience analysis;
rate adjustment;
adding new regions, geopolygons, retargeting bases, creatives, etc.
That is, we evaluate the results of campaigns and make adjustments.

For example, we set up campaign training for the "Call" objective, but non-target companies selling construction materials started calling the client and offering their services. Then we added a goal for sending application forms, and there was no spam from them

Results

Increased website conversion by 4 times.
Despite the drop in demand after the events of doctor phone number data 2022, we managed to increase the number of requests by 3 times.
The cost of conversion increased by 3.7%. Although it has increased, in the conditions of 2022 we consider it an achievement. For many niches, the cost of a click and lead has increased by 2-3 times. And we managed to leave it almost at the pre-crisis level.
Due to precise settings of advertising campaigns, hot leads began to arrive, which converted well into a deal. Manager conversion to sale is 82%.

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More cases
What's next: what growth points do we see for the project?
Increase the advertising budget. Determine it based on the cost of 10 leads per week for each advertising campaign. With this amount, campaigns learn faster. As a result, the cost per click and request will decrease.
Increase website conversion. We see weak points and prepare recommendations for their improvement.