Make sure that the content of the ad copy and landing page match.

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SNS usage in Japan
Because SNS usage differs greatly from country to country, it is necessary to consider marketing strategies in light of usage in Japan (or the country in which you want to deliver ads). First, let's look at the recent status and trends of SNS usage in Japan.

Number of active SNS users

Due to Japan's aging society and declining population, the penetration rate of social media is relatively low compared to other regions of the world.
Social media marketing strategies targeting young people will become even more important.

LINE, the messaging app that has been at the top for many years
Due to its strong brand recognition and ease of use, it continues to be used by a wide range of age groups.

The reason why X (formerly Twitter) is so popular that it ranks third is because of Japan's preference for anonymity
It is favored as a platform where users can freely exchange opinions while avoiding social risks.

Influencer marketing is still on the rise on Instagram and TikTok
Consumption of visual content continues to trend upwards.

Facebook, which has the largest number of users in the United States and requires real names, is mainly used for business purposes in Japan.
It turns out that Facebook is an effective platform for B2B marketing.



[SNS/app usage rate by age group]

Usage rate of SNS/apps etc. by age group
Among video sharing apps, "YouTube" has a high usage rate, exceeding 90% among people in their teens to 30s. "TikTok" is overwhelmingly used by teenagers.

Source: Ministry of Internal Affairs and Communications - Survey on Information and Communication Media Usage Time and Information Behavior -

Social Media Advertising Comparison
Recently, every SNS has added and improved ad germany whatsapp number database formats (short video ads, shopping ads, etc.) and targeting, making it difficult to distinguish between superior and inferior advertising functions.
Therefore, understanding the suitability of the user demographic and content is an important point for selection.

User demographics Suitable content Good strategy Cons
LINE Logo
LINE -Young to middle-aged ・Stamp ads
・Chat ads
・News feed ads ・Direct messages
・Real-time promotions
・Timeline ads Targeting accuracy is low because user information is name and date of birth
YouTube Logo
YouTube - Wide range of age groups and number of users ・How-to videos
・Product reviews● Matching of content