Landing is a long page with various blocks containing

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photos, videos, graphics, reviews, criteria. All the necessary information is right in front of your eyes.

The site is divided into sections.

Target action
The key element of a landing page is a form for collecting contacts, a purchase or another type of target action.

There may be similar forms on the sites, but they are not primary. Therefore, the conversion is lower.

Navigation
A typical web portal has a menu with sections and subsections for quick navigation between them.

The landing page does not have this function. Attention must be held on one page.

Call to action
The key difference between these types of web pages is that the contract screen with CTA (call to action) on landing pages calls for an order, payment, application, registration, etc.

What is better to use for business
We have already said that a website and landing page work well together. A landing page for business is suitable if you need to advertise a product or service. For example, for food delivery. The developer places a description, composition and price under each item. Through the landing page, you can introduce customers to promotions, sweepstakes, special offers. With the help of the landing page, you can issue an invitation to a webinar or lecture.

Who needs to create a landing page:

authors of courses, tutors;
application developers;
online stores to promote new products;
companies with a limited number of services;
organizations that frequently hold promotions;
for those looking for new subscribers.
It may seem that a landing page is suitable for absolutely everyone, but this is not true. Such a page works great only when launching a new product or offer. In other cases, it is better to use a regular website. Especially for business projects of different levels. Thus, it is useful to combine a full-fledged website with a landing page.

Landing page structure
Each landing page has its own characteristics, goals and objectives. Let's try to bosnia and herzegovina whatsapp number database consider their common features.

First block
At this stage, the site and the user get acquainted. It usually consists of a title with a unique offer and a CTA (call to action) button. The company name, logo, and basic information are placed here.

Product/Service Information
The essence of the proposal is stated briefly and concisely. Photos are posted that help the potential client form his own opinion and general impression.

Advantages and differences from competitors
Here are listed the distinctive features that explain why a person should make a choice in favor of this, for example, clothing brand. For this element, an analysis of competitors and their offers is carried out.

Offer
A detailed description of the service or product provided - its characteristics, delivery information, features, etc. The clearer this part is, the more trust the future client will show. More transparency - more efficiency.

Price
The prices for the goods or tariff are indicated. The order form should also be placed here.