Future match types (update contents)

[ishanijerin1]

The content of this update is the expansion of the "phrase match" function and the abolition of "modified broad match" accordingly.
This update will simplify how to use match types and is expected to further improve the accuracy of automated bidding and machine learning.


New phrase match
The behavior of "Phrase Match" after the update is an expanded version of the previous "Phrase Match" and has slightly stronger restrictions on "Modified Broad Match."

Specifically, even if the word order is reversed or another word is inserted between the keywords you set, if the meaning and search intent are deemed to be the same, the ad will be displayed. If the meaning is determined to be different, the ad will not be displayed.
For example, if the keyword you set is "Towing fee Saga City to Tosu City", the display example will be as shown below.

Examples of ads that are displayed: "Towing fee from Saga City to Tosu City" and "Towing fee from Saga City to Tosu City."
　　Examples that are not displayed: "Towing fee from Tosu City to Saga City."


Removal of Modified Broad Match
Due to this update, it is no longer possible to add new "modified broad match" searches.

In addition, there will be no change in the notation for keywords that have already been registered as "modified broad match," but their actual behavior will be the same usages of car owner database as the new "phrase match" described above.

Future actions required
The contents of this update are applied automatically, so there is no need for operators to change any settings.

However, because the behavior of match types has changed, there may be unintentional keyword overlap, or your ads may no longer be showing for search terms that were previously covered by broad match modifiers, so it's a good idea to review your account and add or remove keywords as necessary.

You should also keep a close eye on changes in search terms, impressions, and clicks. If you notice an increase in ads being displayed for inappropriate search terms or a sudden increase in the number of clicks, you should take measures such as adding excluded keywords, adjusting bids, and in some cases reviewing your budget settings.