There are five key factors to consider when planning an advertising campaign, corresponding to the four Ws and one H: who, what, when, where, and how. Let's take each of these questions one by one.
Your target audience
Who you sell to (aka your target audience) is arguably the most important factor in your advertising campaign.
What is the best communication platform to reach them? What kind of content do they want to see? Conduct the necessary market research on your target audience’s preferences to e india whatsapp number database nsure you are directly addressing their needs.
Content strategy
What types of content can your marketers create, and what types of appeals will you use within it?
While rich media tools like video and images are often the most effective, you should consider whether your marketers can handle the burden of producing so many new, unique, high-quality videos and images throughout your campaign. If your marketers can’t keep up, you may want to consider outsourcing content production to a marketing agency.
Consider whether you’ll appeal to emotion, social pressure, or logical reasoning within your content. This will depend on where in the customer journey your audience will see your ad.