Improving website usability Event Map

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Behavior map
The Behavior Map is available in the Behavior section. Provides visual information about how users move through the pages of the site and interact with it. Allows you to understand which pages are of greater interest, as well as identify possible problems with the content.

The Event Map is available in the Behavior / Events section. Provides information about user interactions with the site via events. The tool requires preliminary event setup in Google Analytics. Examples of events: kazakhstan mobile phone numbers database watching a video longer than 1 minute, clicking on the "Learn more" button, downloading a program, etc.:

Improving website usability

The event map provides answers to questions such as:

Which events happen first? Do other events trigger then?
Are there any events that occur multiple times in one session?
Which event categories are more popular than others?
How do different audience segments influence the occurrence of events?
Goal Map
The Goal Map is available in the Conversions/Goals section. It shows the path users take to achieve their goals.

Improving website usability

The goal map allows you to identify bottlenecks — pages beyond which users do not go. A detailed analysis of such pages using Webvisor and Yandex.Metrica heat maps will make it possible to accurately identify usability problems.

How to improve website usability
So, you've identified the bottlenecks on your site that are causing you to lose traffic and conversions. What to do next?

If you simply make changes to the site, there is a risk that they will not produce results, but will only worsen the situation. A safe option is to create and conduct an experiment using Google Analytics. Experiments are created in the "Behavior" / "Experiments" section.