Understand and implement the power of ‘now’! If you deal with several topics such as personal development, health, finance etc., ask people to tick boxes that are interesting to them. Save the longer routine for later after you’ve built trust and rapport with them and they see that you’re ‘the real deal’. Understand and implement the power of ‘now!’ if you deal with several topics such as personal development, health, finance etc.
Ask people to check boxes that band data are interesting to them, or even invite them to email you with requests or suggestions. Do not expect your readers to give you their undivided attention, even if you have done business with them before. People are busy and often won’t read large chunks of text. The way people read text has changed radically over the past - decades.
Earlier, people read the entire content, but now they usually just scan through the information (like you may be doing now with this blog post). Use lettering, spacing, and colors to make your email more readable. If your email takes more than minutes to read, it’s simply too long. If you must write a long email, make sure that you include the call-to-action several times through the entire content. Don’t sell until the prospect is ready.