Do you need a realtor?

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Several years ago, most market participants were confident that due to the growing level of digitalization, the number of realtors would decrease or the need for them would disappear altogether. The industry has long been trying to eliminate the intermediary from the chain, so players have emerged who offer sellers and buyers to interact directly.

For example, the Domklik platform had such an peru telegram database experience, where the “search without an agent” button was in plain sight on the main page for some time. However, according to my data, it turned out that this idea does not really work. In particular, it turned out that the absence of a realtor significantly affects the price of the transaction - searching for an option without an intermediary usually yields properties at a higher cost, since they have not been worked with by professionals who can determine a fair market price and, more importantly, justify it to the seller.

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There is almost no response to overpriced ads, and sellers subsequently reduce prices, but the ad is already out of the target audience's field of vision - people usually look at offers for the first couple of days after they are published. At the same time, our statistics show that the average price of a real transaction is 5% higher if it is handled by an agent.

The fact is that sellers without an agent are more easily susceptible to underpricing and buyer manipulation, since they most often do not know the real market value - they do not have an adequate sample, but only publicly available and sometimes contradictory information from different aggregators.

In addition to financial issues, there are problems in communication - for example, a seller may simply not get in touch, since not everyone is ready to work in support mode, delicately and quickly answering the same questions. Meanwhile, modern people, accustomed to good service, are ready to wait an answer for an hour or two at best.