My colleagues previously published articles on the effect on digital marketing in general and specifically the effect on digital analytics , content marketing and SEA .
When we discuss the effect of display advertising , we cannot avoid touching on a number of elements of display advertising that the legislation may apply to. We will discuss a number of these elements in more detail. For example:
Using data for targeting and dynamic creations
Use of external technologies or tools
What are the points of attention and action?
First of all: what can you do as an advertiser now?
It is important to map out which parts of your italy whatsapp number organization GDPR applies to. In the case of digital advertising, these are the points that you should at least have in order.
1. Privacy statement
Make sure your privacy statement is in order and covers the load. See also the heading 'Privacy statement' later in this article.
2. An opt-in / opt-out option
For example, a correct cookie bar that can distinguish between different types of cookies.
3. Check your tools
Although the responsibility for the correct manner of data collection and use does not lie here in many cases, I do advise to look carefully whether the external technologies you use meet the requirements of the legislation. Think of Demand and Sell side platforms (DSPs and SSPs) or Data Management platforms (DMPs).
4. Screen the marketing strategy
This sounds obvious. But which parts of your marketing campaign stand or fall with the acceptance of specific cookies? Is there a plan.