Secondary market research data

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Market reports, white papers, and consumer rating sites can provide actionable data for your business. Organizations like Pew , Gartner , Ipsos , and Forrester provide expert analysis.

For reviews and ratings, sites like G2 and Trustpilot provide useful information about customer experience and satisfaction compared to your company and your competitors.

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Keep in mind user motivation . Customers often write reviews when they are grenada email list extremely dissatisfied with a product, so this data may be skewed in that direction.

Observational research
Observational research involves watching people in your target audience interact with your products. The way they react, ask questions, get stuck in an obstacle, and other ways they respond can provide you with useful information on how to improve your products/services.

For example, you could invite participants into your office to observe them as they navigate your website, purchase a product through your online store, or interact with a physical product. You might notice that they get lost, enjoy something in particular, or become frustrated at some point. This data gives you ideas for improvement.