Demographic and/or professional information.

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You can collect data such as:
Problems your audience is trying to solve.
Purchasing and decision-making behavior.
Preferred communication channels and content types.
And more! This list is not exhaustive. The point is to know your audience as people with real needs and passions. That way, you can communicate directly with them, on their terms.

2. Know your perspective
It’s not enough to know your audience. You also need to know yourself. Your brand has a nepal email list unique perspective . Your content and brand story should reflect this perspective, which is rooted in:

what you stand for (your ideals, values ​​and goals),
what distinguishes your brand, your products and services,
what makes you valuable to your customers.
So how do you define your perspective? This is quite subjective - there is no single, quick, effective process. Instead, it is a step that requires a lot of self-reflection and brainstorming.

Many brands — like Zappos , for example — share their perspective by publishing Core Values ​​on their website. This can be a great way to help your audience understand you better, while also establishing a point of view for your editors.