From free trial to paid conversion

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Experience analysis focuses on interests and preferences. Do certain segments have higher email open rates than others? Emails with discounts have higher conversion rates ?

By combining behavior, results, and experience analysis, laser-targeted email marketing is a strategy that drives greater engagement and ROI.

Key Email Marketing KPIs to Track
Tracking metrics and key performance indicators (KPIs) will help you determine the success and failure of your email marketing campaigns and the scope for improvement.

Marketers should track two types azerbaijan whatsapp number database of metrics. These include:

Email Metrics:
Open rate
Click-through rate
Conversion rate
Return on investment
Unsubscribe rate
Marketing Metrics
Marketing KPIs will depend on your business type and goals. For example, if you’re a SaaS business, you might want to track the following metrics:

Conversion rate
Annual contract value
Total active trials
Total activations
Loss rate
Total income