Conventional Marketing vs. branded content While in conventional

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The main function of branded content is not to market a product or service, but to impact the user through its content to generate awareness and make the user remember your brand. Connect with users and appeal to their emotions . With the aim of connecting with consumers, branded content appeals to their feelings and emotions using various narrative techniques. Tell stories and be creative . Use methods such as storytelling to tell an exciting and impactful story so that the user will remember it. In addition, it can be embodied in different formats (video, podcast, text, events, etc.



). It seeks to establish a long-term relationship uae consumer mobile number list with its audience . Lastly, branded content is valuable content for its audience, as it is interesting and attractive. Do you like what you're reading? Subscribe to the blog! Email* tu email He leído y acepto la Política de privacidad y cookies. What is not branded content? Branded content is a relatively new concept, which is why it can be easily confused. Let's look at the differences between branded content and other marketing strategies that we are more familiar with. marketing strategies the product or service is always the protagonist , in branded content the opposite happens.



Products may appear, but they are never the focus of the content. On the other hand, branded content is not invasive . Unlike any traditional marketing strategy in which the product or service is shown to the user ad nauseam (through ads, pop-ups, pop-ups, etc.), branded content aims to make the consumer choose our brand, leaving aside aggressiveness and insistence. Content Marketing vs. branded content Content marketing is any content that a brand uses to promote itself as part of its overall strategy. Branded content is one part of this strategy and is therefore a subcategory of content marketing.