How do you find out which sites your audience uses? Start with a Google search

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To get started, find out which channels your audience prefers.

The best way to do this is to go directly to the source, whether it’s Reddit, Instagram, TikTok, Facebook, or otherwise.

Use the "search by site" method, typing the following command: siteyour brand

By searching this way, Google will only show you results from the sites you list of andorra consumer email have included.

You can search multiple sites by entering " OR" between them.

So, if you wanted to see what people are saying about Chipotle on Reddit, Facebook, and Instagram, you would do a search like this:

Google site search for Chipotle
Tip: You can use Semrush’s Market Explorer tool to learn more about your audience demographics.

Spend some time researching the results and taking notes. What are the positives that people are highlighting? What are the negatives? Are there any trends?

You can use this information to tweak your overall tone of voice or even plan your social media content .

If your brand is new or you don’t get many results this way, you can also search with your competitors’ brand names.