How voice assistants are changing email accessibility

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” using the gift guide campaigns as the basis of more complex segmentation and personalization for future emails within the campaign. They can be based on individual subscriber purchase and/or website behavior. This kind of targeting will not only help increase the click through rate but also assist in understanding different subscribers’ reactions to the same product. Including gift guides in emails help subscribers making decisions and thus, improves the conversion rate.

Take away – targeting this set of ig data subscribers with emails suggesting products based on personality or tagged as “best sellers” is the most effective way of converting them. The last minute shoppers this segment of subscribers either tends to make a purchase at the last moment, or somehow miss out on remembering occasions. You can reach these users with: email content that features services like express or same-day delivery. This helps facilitate instant decision making.

Continue to send emails as the event gets closer. Buying intentions are highest. You can expect a higher open rate in the final days before an event. This makes it a great time to maximize your roi. Take away – this is when the tables are turned and the customers need you more. So, sending them mails with strong proposition displaying your services are sure to enhance your conversion metrics.