4. Consumers demand authenticity in the age of AI

[fomayof928@mowline]

Another critical step is proactive message management. If a customer feels like they’re being ignored, they’ll move on to a more attentive competitor. Do you have ways to centralize inbound support messages across different social networks? Can your social customer care agents easily access important client information via CRM or help finland b2b leads desk integrations? Do you have an efficient process for approving replies to customer questions on social?

If you answered “no” to any of these, don’t be afraid to turn to tools like Sprout to help your team work smarter and build stronger customer relationships.

Index data shows authentic, non-promotional posts are ranked as the number one content type consumers don’t see enough of from brands on social. However, with limited bandwidth and resources, it can be difficult to consistently produce authentic, creative content at scale. Enter: artificial intelligence (AI).

And although 81% of marketers say AI has already had a positive impact on their work, consumers aren’t as eager to jump onto this technology wave. Over a third (42%) of consumers say they are slightly or very apprehensive about the use of AI in social media interactions.

A data visualization from The Sprout Social Index™ illustrating consumer apprehension towards brands using artificial intelligence in social media interactions. Nearly half (42%) of consumers feel slightly or very apprehensive, while 24% feel slightly or very excited. Another 34% feel neutral.
How you can use this insight
So how does this impact your brand’s content strategy? Consider pulling back on trendjacking and prioritizing original content that’s true to your brand.V