Monitor and analyze data

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By diving into and studying the data, you can identify patterns that are affecting your app, especially if they are negative. Start looking at things like retention rates, average session length, stability metrics or churn rates . These indicators can tell you if something is wrong and which elements you should investigate further.

If you start to notice, for example, that the average session length of your users is getting shorter, you should start asking not only yourself, but also your users, why.

One thing to keep in mind — don’t analyze data without knowing the context. For example, if you have a news feed app, you might not be happy with high activity only happening during the morning and list of austria cell phone numbers evening hours. But if you understand that your users only have free time during those hours to use your app; you won’t focus on solutions to engage them throughout the day, but on ways to make your content more interesting.

#2 Go out and greet your users
Developing new features or improving existing ones is a smart move, but are you sure they're what your users want?

You can only find out by asking them. There are various ways to do this: in-depth user research interviews, usability testing , analyzing user feedback , forums, Facebook groups or sending surveys to your clients.

Whatever form of contact you choose, it will give you a lot of new insights, more than just sitting down with your whole team and brainstorming all day. The first rule to remember: you are not designing for yourself .

Spending time observing and talking to your users is a great way to understand their needs. Also to find out how they value your product, and what bothers them. It is also a great way to start creating a growth strategy .

Don't waste time. Start asking questions!