Ideas for segmenting e-commerce campaigns

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If you put your customers first, make list building a key element of your email marketing strategy. You’ll be able to attract and build rapport with the right people (your target audience). You can even use subscription rates as one of your key KPIs, telling you whether people are actually interested in your product or service. The signup form on the Blue Bottle Coffee website is designed with the target audience in mind.

The signup form on the Blue Bottle physician data Coffee website is designed with the target audience in mind. So the first question you should ask yourself is: Do I need an email address or subscribers? Purchasing a list of email addresses sounds easy, but even when broken down by category or industry, you can't be sure the profile is accurate. Building a subscriber list takes time and effort, but it's the only way.

Check out this comparison: Email Address Subscriber You don’t know how it was collected You don’t know who the owner is (you don’t even know if it’s a real person) The owner doesn’t know your brand You don’t know if the owner Prospects or customers who are most likely to represent your target audience who have expressed interest in your brand through a subscription – should be a core competency for your business: single opt-in vs. opt-in