Why should the user use this product or service?

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Define the target: understand who the potential customers are, what their interests, needs and problems are.
Analyze the benefits of the product/service: identify the specific benefits that can attract the audience.
Observe audience behavior: Participate in forums, read reviews, or analyze online conversations to better understand your target audience’s needs.
Answer key questions:
What problem does it solve?
What kind of audience is it aimed at?
Types of communication angles
Communication angles can be interpreted in different ways depending on the context and the objective of the communication:

Based on education: inform and educate the reader.
Problem-solution based: opens with a problem and then provides the solution.
Convenience-based: Emphasizes how useful the product greece whatsapp number database is or solves a specific problem.
Emotionally based: It leverages the emotions, sensations or memories evoked by the product.
Quality-based: Highlights the product's durability, effectiveness, or superiority over competitors.
Based on a provocative tone and counterintuitive logic: uses surprising or controversial claims to capture attention; demystifies a solution or belief (cognitive bias) to assert a different truth.
Storytelling: Tell a story that replicates the problems of the ideal customer, making him feel like the protagonist.
The attractive hook
A hook or also called an attractive hook is a sentence designed to immediately capture the reader's attention.

Its function is to stimulate curiosity and attract interest towards the content, such as an advertising copy or a social media post.