Determine your communication style

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Attracting a millennial looking for graduate studies is not the same as attracting a B2B industrial buyer, a mother looking for a family vacation, or a teenager needing information about surfboards. Depending on the industry, target audience, and brand style, you need to use a style that differentiates you from your competitors and helps build a relationship with your audience. To do this, you need to write a style guide and have each team member consistently follow it across all marketing channels.

– Have a content plan. Once you have established argentina email list your objectives, buyer personas, and style, you need to start creating relevant content and implementing an inbound strategy. Without a doubt, when creating valuable content so that your buyer persona consumes and shares it in a way that they come back for more, you need to define the following:

Plan content with your buyer persona and their buyer's journey in mind . This involves creating content based on problems or questions.
Create educational, non-promotional content that is helpful to the buyer.
Distributing content is as important as creating it, because if it doesn't reach the buyer persona, we'll be screaming in the desert. To do this, it must be introduced in blogs, specific websites, landing pages, social networks and delivered through email marketing.
Analyzing the results of each piece of content is extremely important, since detecting what interests our buyer persona and what does not can determine the success of an inbound strategy. To do this, we must measure traffic (performance by author, by topic and by format), as well as lead generation or sharing.
Repeat what works , what is most consumed, and follow the lines marked by the statistics. By doing more of what works and less of what doesn't, content marketing will continue to generate better results.