The role of badges in email marketing campaigns

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Next, Haoma throws in some customer favorites to ensure that the shopper visits their store again. The subject line is an open-ended question that aims to immediately engage the customer. Haoma abandonment email subject Source When you send your browse abandonment emails, like Haoma, you should consider if the customer may have had some queries but could not get in touch quickly. Offering your support right in their mailbox with a quick follow-up email would be an effective way to pick the shopper’s interest and get them to make a purchase on your ecommerce site.

The Dollar Shave Club browse abandonment armenia telegram database campaigns from the dollar shave club Source The Dollar Shave club is known for its remarkable boldness, and this abandoned browse email stays on brand. The email focuses on the benefits of shopping from the online store. Also, The Dollar Shave Club’s email copy gives the customer a guarantee that they’ll find what they need and assures them that they can get a refund if they don’t.

With this assurance, a doubting prospect will no longer be reluctant to complete the purchase. There’s also a high-quality image of their shaving kit. They finish off with some humor and visible CTAs. Notice that the “Try the club” CTA is highlighted more than the “learn more” CTA below. Obviously, they want to drive more clicks on the first call to action. The Dollar Shave Club also calls for attention with the “where did you go” subject line, maximizing curiosity.