40 Email Newsletter Examples

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Email newsletters remain one of the most effective ways to interact with customers. According to statistics, 3.9 billion people worldwide use email . In comparison, 3.5 billion people use social networks.

Research shows that 89% of marketers use email as their primary channel for lead generation, yet the average open rate is only 22.15%.

Why do some emails get opened and others don't? What distinguishes effective mailings from spam? To answer these questions, we'll look at 40 examples of different types of email newsletters from different business areas that we've opened ourselves and enjoyed reading.

If you are looking for an email newsletter service and comparing different solutions, we have already done it. For a detailed review of the 30 best email newsletter services, see the article .

Online stores
1. La Roche-Posay
What is this. An advertising mailing from an online cosmetics store.

La Roche Posay
What we liked. These newsletters are designed to encourage the user to make a purchase with a special offer. This letter offers a discount that is valid for a limited time - the urgency makes the user make a decision faster. It's cool that the letter has a countdown timer - it clearly shows how much time is left until the end of the promotion. The letter is also personalized, it contains recommendations for a specific user who has already viewed the products offered on the site. From the newsletter, the subscriber learns that these products can be purchased at a discount, which can also influence the decision to buy.

Subscribe to the newsletter

2. Yves Saint Laurent
What is this. A promotional mailing from a premium cosmetics store.

What we liked. Minimalistic design, banner with promo code is noticeable, but does not distract attention from the title. The purpose of such mailings is to bring the user to the purchase and make him a regular customer of the online store. The letter is convenient to read from a smartphone, it is quite short and informative.

Subscribe to the newsletter

3. Tiffany&Co
What is this. Newsletter in English from a world-famous jewelry company.

Translation of the letter:

Home Style with Tiffany

We believe in wearing jewelry every day. From sparkling diamonds to bold chains, check out our favorite jewelry designs and dress up at home.

Rising Diamonds

If growing plants isn't your natural talent, Tiffany Victoria vines are for you. They never wilt—no gardening skills required. Get a Ready-Made Garden

Tune in

Make sure you have the right tools for any home improvement project. We recommend eye-catching jewelry from the Tiffany HardWear collection. Start a Project with Tiffany

Date

Lounge pants and diamonds? The perfect pair of opposites. Spice canada email list up your home dates with jewelry from the Tiffany T1 collection. Shop for home dates.

Video mode: turn on

Working from home? Tiffany diamond jewelry will ensure you stand out on any video call. Mix and match our diverse styles to find your own. Work from home in style.

Training Objectives

Get ready, get set, Tiffany. Turn your runs into escapes with Tiffany T pendants. Remember, there's always something that will make you smile when you wear Tiffany. Move with Tiffany.

Most Tiffany&Co stores have reopened. Many that were only open for pickup are now open. The well-being of our customers and employees remains our number one priority. We look forward to welcoming you back to our stores. View store updates.

What we liked. Tiffany sells expensive jewelry for going out. Due to the coronavirus, all events are cancelled, so in the newsletter, the brand tries to convince its customers that diamonds can be worn at home — for example, during video calls. A unique design was created especially for this letter — photos of jewelry are supplemented with images of girls in home clothes. Such illustrations are much more pleasant to look at than stock photos. The buttons are designed in the same style as the rest of the letter.