YOU ARE NOT USING THE CORRECT KEYWORD CATEGORIES

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From a tactical perspective, keyword categories are what decide how much impact your ad will have on a specific audience.

In other words, if you use a very broad keyword category, you will reach a large number of people; but if you use a more precise category, you will narrow your audience.

Using a broad match categorization will finland email list result in your message being seen by a large number of people but with a lower probability of being of interest to them.

To do?
Do some keyword research and define your customer journey, and look for areas where the two don't align.

Once you discover these areas, think about the path your customers take to determine what keywords they would search for during each stage of the process, then add those keywords to your content.

Aligning keywords with the customer journey to purchase ensures your customers continually get the answers they need to the questions they ask.

Without proper alignment, you won't be able to provide answers to your customers' questions.