9 ways to use marketing automation in the automotive sector

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Consumers want their experience in the process of researching, buying and after-sales of a car to be as simple and easy as possible (if not, they will end up hiring services such as Uber or Car2Go).

Manufacturers and distributors are obliged to understand and satisfy these needs if they want to compete and survive.

At this point, data and technology become the industry's greatest ally, but today they are more of a liability than an asset.

Marketing automation? Isn’t it just for B2B businesses?
It is true that marketing automation and inbound ghana email list marketing platforms have experienced a boom in companies with products where the purchasing decision process is very long, but more and more sectors are opting for this formula: insurance companies, financial companies, banking and, of course, automotive companies.

And with marketing’s focus on customer experience and digital transformation initiatives , it’s no surprise that marketing automation companies are re-selling their platforms as an omni-channel customer engagement platform.


1. Creating a customer profile before purchase.
Brands develop a lot of content, but the information they share during the research phase is often scarce and offering the specifications of a model behind a form is clearly crazy. With the progressive collection of data and its enrichment through online analysis, marketing automation and inbound marketing we can build a complete picture of the user. To do this we will use fragments of data collected through the activities carried out by a user through their web browsing, social networks, events, the online vehicle configurator, a test drive or a visit to an exhibition, avoiding asking the same questions twice.