Higher conversion rates

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CRM and marketing automation help you find that person with great potential to become a regular customer of your brand. And to make them a permanent fan, thanks to segmentation and analysis of audience preferences, you will know what content you have to offer them. Personalization makes them feel special, unique. All of this ends up leading to a higher conversion rate.

Thanks to CRM automation, you can know in detail what your consumers like most in an efficient way. Knowing what works best for each group of users makes it easier to design and deliver relevant content to them at the right time. And a good user experience translates into higher sales.

On the other hand, with Marketing Automation you can schedule email marketing and social media campaigns, for example. Taking into account their behavior, they receive the content in the ideal way and at the ideal time so that the process ends in conversion.

2.- Improve workflow
One of the interesting capabilities of having automation in a CRM, and in general, of having a well-oriented automated marketing strategy, is that it helps to see what obstacles may appear in a marketing campaign in a very fast way . An automated workflow allows you to quickly identify any problem or bottleneck and solve it effectively.

It also allows you to assign and track all tasks within the company's hong kong email list marketing team. See, for example, whether each person is meeting the assigned deadlines. You can also monitor the actions that the group completes so that the campaign and daily tasks move forward smoothly. If you see that there is a point, or person, that is hindering the progress of your strategy, you can make an immediate change to get the strategy back on track.

The economic aspect is also significantly favoured. Optimising your marketing actions improves the efficiency of each one of them, reducing costs such as investment in advertising. Thanks to this, your competitive power is reinforced and you are better prepared for the changes that may appear in your market.

Advantages of integrating CRM and marketing automation



3.- Increases productivity
Integrating CRM and marketing automation can mean the end of many of those tedious tasks that often cause delays in processes or small errors due to the negligence they generate. The good thing about automation is that the number of these tasks is reduced. And in many cases they are passed on to technology, leaving the way clear to dedicate more time and effort to other tasks that are more important for the future of the strategy. With a better distribution of performance and talent , the increase in overall performance is inevitable.