What is Industry 4.0
Towards Marketing 4.0
What will B2B Marketing be like for Industry 4.0?
What is Industry 4.0
Industry 4.0 is a new way of understanding organizational relationships within our company and of managing its resources , so that in the medium term it will become an intelligent, more connected and more efficient organization.
Industry 4.0, which will coordinate and digitalize each and every productive unit in the economy, will be based on these pillars:
Distribution of technological intelligence in all elements of the production chain with the support of ICTs.
Collaborative work between people and machines using wireless systems . In other words, we are dealing with collaborative robotics, in which machines will stop working in isolation and will connect with each other and with people.
Custom manufacturing : ability to produce in a much more specialized way and even on demand.
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This revolution in the way we understand the industry will affect the b2b email lists poland competitiveness of companies, since the ultimate goal is to maximize the product we offer our clients using only the strictly necessary resources.
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The focus will be on techniques that improve production processes from the first to the last detail. This includes, for example, ensuring that equipment is permanently prepared to produce at its maximum capacity, avoiding unscheduled stops, or that work places are optimised as much as possible.
The implementation of Industry 4.0 will ultimately enable a reduction in costs and an increase in sales within a period of five years.
Towards Marketing 4.0
According to a study on the digital transformation of Spanish companies, less than 40% of them have a digital strategy.
Digital Marketing agencies cannot miss this opportunity for growth , and B2B Marketing has the necessary elements to begin implementing changes in its strategy as companies do.