The new purchase funnel is non-linear, multi-channel, and digital first

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BP.E.N. Imperitive," her model for creating an open brand that engages with users on the social web. It's a very cool model to work from and one that I think can really help any company working to develop a social strategy. Her new book on the concept, The Open Brand, is probably worth a look. Kelly's model creates a spectrum of online consumers (which she prefers to call iCitizens) ranging across two axes of producers to consumers, and those seeking anonymity to those seeking notoriety.


How you approach, interact with, engage, and harn email lists australia ess those customers changes depending on where they fall on the grid. Some interesting points from her keynote: The passive web experience is dead, the new chief online behaviors are Creating, Influencing, and Sharing. The web is projected to influence 50% of offline sales by 2012. . Inital touchpoints can be upwards of 90, purchase options are vast, and there's a post-transaction consumer participation element.





People spend 3.5 billion minutes on Facebook every day. There are over 18 million Twitter users in the US. 77% of shoppers use online research resources. Hulu streams have grown 6x year-over-year to 373 million. At the end of the first day, a fleet (yes, fleet) of charter buses shuttled everyone to the beautiful Indianapolis Museum of Art for an elegant night of networking, food, and drink (they had a Scotch bar, for crying-out-loud, this is what I mean by attention to detail).