People Only Care About Results

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Like testimonials, case studies are a powerful way to grow your client base. As an added bonus, case studies, unlike testimonials are effective even if they are anonymous.

If you work in a highly competitive industry where your competition is always attempting to poach your client list, or if your clients will not let you use their names publicly case studies citing the industry only (and not the client’s name and company) are the best option for you.

People aren’t interested in the products you sell, they are only interested in the results those products create. These results are the center of your case study.

As your hottest sales leads are those with problems you can highlight other clients with similar challenges, the solutions you provided and the results the client achieved.

Solid case studies tell a story providing proof that bosnia and herzegovina telegram data you are a credible company in your markets.

The Perfect Case Study Formula
A case study is a publication that illustrates a success story or the resolution to a problem. The best are written strategically following a specific formula.

Problem
First, outline the client’s problem.

Use specific details and describe the situation a client was in, what challenges and obstacles he was facing and what negative effects he was experiencing because of the problem.

For example you might say:

“A large insurance company was facing declining sales due to customers defecting to the competition at a higher than usual rate.”