It’s time to look for lead generation ideas to enhance your B2B marketing efforts. There’s a long list to go through, so let’s jump right in!
1. Add Exit-Intent Popup Forms to Gather Leads
Sometimes, visitors will leave your site before converting. So to help capture their information before they go, you can use exit-intent popups. These appear whenever a visitor is about to click away from your window. The goal is to entice them to share their information before they go. For example, you can offer a free download or discount code in exchange for their name and email address.
2. Use On-Site Retargeting to Re-engage Leads
Another way you can use exit-intent popups is to use armenia phone number database retargeting methods. This involves using the visitors’ past site behavior to make recommendations. For instance, when a visitor is about to leave, you can have a popup appear showing a discount for a product they viewed.
3. Automate Your Email Marketing Campaigns
As a B2B marketer, you likely don’t have time to sit around sending out emails each day. And nor should you have to. With email marketing automation, you can drive traffic to your business with little effort. Just take a week to set up segments, write the emails, and choose activity triggers to determine when they send. For example, those who sign up for your newsletter will be placed in the lead nurturing campaign. Then a returning customer may receive an email with a discount code if they abandon their cart.